Market Research

Social Giant believes on continual market research and projections! We wanted to share our findings:

The digital real estate market including digital assets and marketing are expected to grow by $5.37 billion at 61.74% annual rate from 2022 and 2026.

As of 2024, Instagram remains a crucial platform for small businesses, including local ones. Over 71% of businesses utilize Instagram to grow their brand, taking advantage of its vast user base and engagement capabilities. Furthermore, 90% of Instagram users follow at least one business account, highlighting the platform's importance in connecting businesses with potential customers. This demonstrates the significant opportunity Instagram presents for small businesses to enhance their visibility, engage with their audience, and drive sales.

How many local small businesses have a business website?
As of 2024, approximately 73% of small businesses have their own websites. This indicates a significant majority recognize the importance of an online presence for reaching customers, enhancing credibility, and driving sales. The remaining 27% of small businesses without a website often cite reasons like perceived irrelevance to their industry, cost concerns, and reliance on social media. Having a website is seen as essential for business growth and visibility in today's digital marketplace.

How many of local home improvement business owners have a website or Instagram?
1. Websites: A significant number of small businesses, including home improvement companies, understand the importance of having a website. A study by Clutch indicates that around 64% of small businesses have a website. This number is likely similar for home improvement businesses, given the industry's need for showcasing portfolios, customer testimonials, and service information.

2. Social Media Presence: While not as universally adopted as websites, many home improvement businesses have realized the value of social media platforms like Instagram. These platforms offer visual appeal, crucial for industries showcasing their work. Approximately 48% of small businesses actively use social media for marketing, with a growing trend towards platforms like Instagram due to its visual nature.

What about plumbers or landscapers?
Plumbers:
- Websites: A significant percentage of plumbing businesses have websites. It's common for service-based businesses to have an online presence to attract local customers through SEO and online directories.
- Social Media: Many plumbing businesses use social media, particularly Facebook and Instagram, to connect with their community, showcase their work, and attract new customers. However, the adoption rate can vary widely depending on the region and size of the business.

Landscapers:
- Websites: Similar to plumbers, landscapers often have websites to showcase their portfolio, provide contact information, and attract local business through online search.
- Social Media: Landscapers are increasingly using Instagram to share before-and-after photos of their projects, which is a powerful visual marketing tool. Platforms like Facebook and Pinterest are also popular for reaching potential customers.

General Trends:
- Instagram Usage: Instagram is a growing platform for businesses. As of 2024, Instagram boasts over 2 billion monthly active users, with significant engagement from users.
- Business Adoption: An estimated 70-80% of small businesses have an online presence, whether it's through a website, social media, or both. This includes service-based businesses like plumbing and landscaping.

WITH SOCIAL GIANTS EXPERTISE IN A.I., THIS CAN ALSO BE DEVELOPED INTO GENERATING MORE LEADS AND REVENUE FOR YOUR BUSINESS! KNOWING THE LATEST TRENDS IS SUPER IMPORTANT. WE CAN HELP JUMPSTART YOUR BUSINESS AND NOT GET LEFT BEHIND. 

 

Well we often are 2-5 years behind the times because instinctually we tend to not take action until we see something become popular, or see it working for someone else. Social Giant wants to speed up your social media presence with automation. The sooner you have more eyes on your business, the sooner you can have leads coming to you on autopilot, that is our goal!